Impress
Impress is a top Israeli jewelry brand. They needed a refreshed e‑commerce website that elevates their visual identity, enhances the luxurious feel, and drives more sales and traffic.
Live project
Execution
Designed by Tal at
Industry
Project Type
E-commerce, Fashion
Role
UX/UI, Branding
Year
January 2025
Redesigning a luxurious e‑commerce experience
I collaborated on redesigning Impress’s e‑commerce website, focusing on core user flows and functional pages including the purchase flow, loyalty club, product pages, Trade-In, personal area, and blog. The goal was to elevate the brand’s visual identity, create a polished and luxurious look, and improve sales performance. The redesign balances elegance and usability, delivering a seamless, premium experience that reflects Impress’s position as one of Israel’s leading jewelry brands. *Of course that’s not it. I’m currently working on adding more images to this project.
