GoTo
GoTo is a flexible car‑sharing service, offering an affordable, tech-driven experience for drivers across multiple cities. They needed a refreshed website and brand identity to clearly communicate their offerings and make the service feel accessible, modern, and user-friendly.
Live project
Execution
Designed by Tal at
Industry
Project Type
Corporate, Leasing
Role
UX/UI, Branding
Year
August 2023
Redesigning a clear and approachable website for a flexible car‑sharing service
I redesigned GoTo’s website and refined their brand identity to make the service feel approachable, modern, and seamless. The focus was on creating a clear, structured interface that guides users through signing up, choosing vehicles, and understanding pricing. I also ensured the visual language reflected GoTo’s tech-driven, flexible, and affordable positioning, helping the brand stand out across digital platforms. *Of course that’s not it. I’m currently working on adding more images to this project.
